UX designer

Silja Hinriksdóttir




  • Project management and communications with Skeljungs marketing team
  • UX analysis 
    • Workshops, SWOT analysis, card sorting exercise 
    • User and staff interviews
    • User tests, A/b tests and analysis
    • Google Analytics analysis 
    • Wireframes
    • Creating a webtree for the website and also all of their products 

      The final product was nominated as the best corporate website at SVEF, the Icelandic web award in 2021.

Steinar Þór Ólafsson
Marketing Manager at Skeljungur

“We sought Kóral’s guidance when we needed to update Skeljung’s new website. Kóral helped us through the entire preparation process and helped us formulate a strategy for a website that meets the requirements of our main stakeholders, which made all the follow-up much easier. ”


Netöryggiskeppni Íslenskra ungmenna

Collaborative project with Syndis and the Icelandic Goverment, where we developed, organized and project managed a cyber security challenge called “Nían.” The project aimed to encourage younger generations to improve themselves in the field of cyber security. The goal was to form a national team that would compete in the European Cyber Security Challenge. The main tasks I supervised on this project were brand management, creating visuals (images and videos) for the competition’s website and social media as well as organizing the national cyber security competition itself, which was held at UTmessan in February 2020.

Main objectives for this project:







  • Project management and communications with Byko’s marketing manager, web manager, and online sales manager.
  • UX analysis
    • Managing workshops, including SWOT analysis and Card sorting 
    • Staff and user interviews
    • User tests and analysis 
    • Google Analytics 
    • Designing new web tree and product tree for their online shop/products


Planning and management of a SWOT workshop with the town’s customer service center. The aim of the workshop was to map opportunities and improve the service center’s services.

The following recommendations are from Sigurjón Ólafsson, Head of Services and Development at Hafnarfjörður:


Sigurjón Ólafsson
Head of Services and Development at Hafnarfjörður

“I can without hesitation recommend the services of Kóral. Their work was very professional and they resulted in quality work that we have already used directly in measures to improve the town’s services. ”

current projects

Gagnagrunnur Íslenskra auglýsinga / CDA 

  • Consulting
  • Customer journey
  • Wireframes

Laufið (1819.is)

  • Rebranding
  • Consulting
  • Customer journey
  • Wireframes

For more information: siljahinriksdottir@gmail.com